Grants Plus

The Grants Plus project aims to evolve the brand identity and transform the website to better reflect the mission and support the company's growth.

https://www.returnongood.org/case-studies/grants-plus
Client

Grants Plus

Problem

Grants Plus needed to evolve its brand identity and transform its website to better reflect its mission and support its growth.

Goal

Enhance the brand identity and create a modern, user-friendly website that accurately represents Grants Plus and its impact.

Approach

Grants Plus partnered with Return on Good, a leader in impact marketing.

The collaboration involved:

  • Developing a new brand strategy, tagline, and brand pillars.
  • Redesigning the logo and establishing consistent messaging through a brand ethos and guidelines.
  • Creating a comprehensive website strategy, including design, content development, and SEO support.
Results

The new brand identity and website launched in early 2024 received positive feedback, enhancing Grants Plus' reputation and supporting its mission to help nonprofits secure over $300 million in grant funding. The updated brand and website positioned Grants Plus for continued success in their third decade of operation.