Goodwill Industries of New Mexico

The GINM project aims to boost philanthropic donations and enhance the giving program, particularly during the Giving Tuesday campaign, to support the expansion of their programs.

Goodwill Industries of New Mexico (GINM)


While GINM was successful in their mission of supporting veterans, seniors, and individuals experiencing homelessness, they needed to boost philanthropic donations to further expand their programs.


Enhance the organization's giving program and increase donations, particularly during the Giving Tuesday campaign.


GINM partnered with Return on Good to audit their giving infrastructure, develop a comprehensive Giving Tuesday outreach campaign, and create an impactful video to share their story. The campaign included a $10,000 matching donation to incentivize giving.


The campaign successfully increased donations from both the board and the community. It also prepared GINM for future campaigns with improved impact marketing and access to modern giving vehicles.