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Return on Good Blog

If you’re looking for inspiration and thought leadership from those on the front lines of impact marketing, you’ve come to the right place. This is where we spotlight our clients and partners. It’s where we share stories of those who are making an impact and doing good in the world. It’s where we share the resources we love most.

Our hope is that you’ll return here again and again for engaging and relevant content. And who knows? Maybe your story will be next.

Ideas We Love

Ideas We Love

Explore our favorite books, videos and more.

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ROG Insights

ROG Insights

Get inspired to Give Smarter.

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Giving Stories

Giving Stories

Learn what motivates others to give.

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A financial advisor shares key strategies to maximize your giving impact

December 4, 2022 | ROG Insights

A financial advisor shares key strategies to maximize your giving impact

Landis Wiley is a Certified Financial Planner (CFP) in Cedar Rapids, Iowa who serves a wide range of clients as part of the leadership team at Basepoint Wealth. Giving is a significant part of many financial plans, so we engaged Landis to share insights from some of the conversations he regularly has about strategic philanthropy […]

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Digging Into the Return on Good Vision

November 23, 2022 | ROG Insights

Digging Into the Return on Good Vision

Return on Good is a new collaborative that is changing the paradigm of giving from reactive to proactive; from emotional to strategic. Our goal is to help clients Give Smarter. We do this with a combination of research, collaboration and strategy that treats giving as a value-driven investment that all sides of the charity equation […]

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Alice Cooper Returns on Good with his Solid Rock Teen Center

November 12, 2022 | ROG Insights

Alice Cooper Returns on Good with his Solid Rock Teen Center

By Jay Kelly, Return on Good Co-Founder I recently had the great pleasure to play a round of golf with rock legend, Alice Cooper. There aren’t many people I have met in my lifetime that love the game of golf as much as Cooper. As he says, golf is an addiction. And Alice feeds that […]

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3 Problems All Major Gift Fundraisers Face

November 10, 2022 | ROG Insights

3 Problems All Major Gift Fundraisers Face

One of the biggest concerns that fundraisers have shared with us is their fear of upsetting a loyal donor: by asking too soon, for too much, or for the wrong thing.

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5 Ways to Choose Where your Philanthropy Will Go

November 10, 2022 | ROG Insights

5 Ways to Choose Where your Philanthropy Will Go

As giving advisors, we know every giver is different, but there are some common threads that we’ve found to help donors direct their generosity. Here are five things to consider when making a significant investment in a cause or charity.

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Deckers (UGG) Takes Corporate Responsibility Seriously

November 10, 2022 | Featured

Deckers (UGG) Takes Corporate Responsibility Seriously

“When it comes to buying, I’m not just looking for good-looking, high-quality items…I’m also looking to buy from companies that are doing good in the world.”

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Three key stats that show how we can transform our return on good to Give Smarter

November 9, 2022 | ROG Insights

Three key stats that show how we can transform our return on good to Give Smarter

Ensuring your charitable gift has high impact takes real strategy and a focus on values, impact and purpose.

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Philanthropy Revolution “Lifts the Lid” on Charitable Sector

October 26, 2022 | Philanthropy

Philanthropy Revolution “Lifts the Lid” on Charitable Sector

A Book Review by the Return on Good Staff In September 2020, when the world was in the thick of pandemic stress, HarperCollins published Philanthropy Revolution: How to Inspire Donors, Build Relationships and Make a Difference.  This book, written by businesswoman and philanthropist Lisa Greer (with Larissa Kostoff), is a great read. It’s about giving […]

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Do You Believe in Miracles?

October 25, 2022 | Philanthropy

Do You Believe in Miracles?

I believe in miracles. And so does famed life coach, speaker and bestselling author, Tim Story.

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